About Mi’s Marketing | Brand Commercialization Advisor with a Three-Tier Perspective
I’ve worked inside manufacturers, distributors, and retail channels — led brand teams, launched new products, negotiated distribution contracts, and managed P&L.
Today I run 30+ automation tools daily, zero lines of handwritten code, all built with AI collaboration.
What I do now: turn that experience into operational processes that help SMEs with —
- Brand building, commercialization strategy & management
- Channel growth & AI automation
- Marketing automation / Dashboard
- Intelligence systems
Why I Do This
Watching a brand grow from zero into something real — that’s a feeling that doesn’t wear off.
Brand marketing isn’t just work for me. Every time I see a product find the right positioning, actually sell, and start to look like itself, that feeling stays.
That’s also why I’ve always worked across both marketing and sales. Strategy alone isn’t enough. You need to stay close to the market, understand the channel, and be part of the selling — or strategy never leaves the deck.
In 2023, I saw what AI tools could really do. But I also saw the confusion it created: too many tools, too much noise — and “how do I actually use this to help my business?” became less clear, not more.
I went deep into AI not to follow a trend, but to extend 20+ years of business judgment further — helping more brands turn direction into results, more efficiently.
What Makes Me Different
Three-Tier Perspective: Manufacturer × Distributor × Retailer
Most advisors have lived on one side. I’ve lived on all three — so I can simultaneously understand what a brand needs, what a channel cares about, and how a sales team actually operates.
That means my recommendations are not just strategic direction — they’re plans that can actually be executed.
Strategy Through Delivery — Not Just Decks
15+ years leading brand, channel, and sales teams across B2B / B2C / e-commerce.
What I care about most: direction doesn’t drift, resources don’t get wasted, and each step actually moves. The engagement doesn’t end after the meeting — I stay until results happen.
AI Collaboration — I Use It Every Day
I’m not an advisor who tells you about AI — I’m someone who uses it daily.
30+ automation tools run in my investment and work pipeline; my own content brand Muggle Zoo was built from zero with AI collaboration.
Strategy and key judgment come from me — repetitive, time-consuming work goes to AI.
Professional Background: Three-Tier Track Record
20+ years spanning manufacturer, distributor, and retail — covering brand development, sales collaboration, P&L management, and new product launch execution.
Manufacturer | Brand · Product · Channel
Agrifood Global Top 10 Company — Taiwan Branch
- Brand strategy & positioning
- New product development & go-to-market (NPD / GTM)
- Channel planning & partnership development
Retail Channel | Buying · Promotions · P&L
Retail Global Top 10 Multinational Group
- Category buying & negotiation
- Promotional mechanics & trade marketing
- Large-scale P&L management
B2B Platform | Business Development
Agrifood Top 5 Taiwan Market Group — B2B Food E-commerce Platform
- Business development & account base expansion
- B2B channel partnership & pricing strategy
- Cross-functional project management
Distributor | Import · Distribution · New Product Launch
Large-Scale Brand Distributor / Operator in Taiwan
- International brand market entry & business model setup
- Channel rollout & new product launch rhythm
- Distribution contract evaluation & negotiation
Why does three-tier experience matter?
Many advisors have seen only one side — they understand brands or channels, but rarely both. Having spanned all three means what I give you isn’t just a strategic direction — it’s a complete plan that can be executed, costed out, and negotiated with channels.
What I’m Building: Muggle Zoo 麻瓜婆婆動物園
I run an AI content brand, built from zero. Finance themes × AI music production × motion video × modular production workflow. Target: 90% automated, while maintaining a voice with perspective and style.
This isn’t just a hobby — it’s the live proof of my methodology:
One person, a toolkit of AI tools, building a positioned, systematic, sustainable content brand.
- Weekly video × finance content breakdowns × AI music
- Taiwan stock dashboard, futures monitoring, market map tools
- Newsletter: 3 takeaways × 1 conclusion × 1 small tool
Muggle Zoo 麻瓜婆婆動物園 ｜ YouTube @Muggle-Zoo ｜ Muggle Zoo Newsletter
Services
Start from a core service to confirm direction and pace, then go deeper — or take a full-stack approach from strategy to delivery.
Brand Building
- Brand strategy & positioning
- Visual identity system (Logo / Slogan / VI)
- Launch video & digital content
- 2–3 week full delivery
Best for: Startups · new product launches · rebranding
Marketing Automation / Dashboard
- Market intelligence automation system
- Data dashboard builds
- Content production automation
- AI tool integration & workflow design
Best for: Teams or individuals who want data running itself
AI Content System
- Script / video / copy modular workflows
- AI music × motion video production
- Sustainable content production rhythm
- Muggle Zoo as live demonstration
Best for: Brands or individuals who want content without a large team
Business Consulting
- Channel strategy & new product launch planning
- Distributor / dealer evaluation & negotiation
- Marketing & sales team integration
- Mid- to long-term engagement, staying until results happen
Best for: Existing brands focused on commercialization & channel growth
Monthly Advisory
- Fractional-CMO external perspective
- Brand direction & channel decision reviews
- AI workflow optimization & monthly progress check-ins
- Flexible engagement: hourly / project / retainer
Best for: Teams that need a senior external view without adding to full-time headcount
How I Work
Three things I care about in every engagement: clear goals, aligned pace, and trust built on results.
Before we start, I make sure we’re pointed in the same direction:
- Get a clear picture of your problem and opportunities
- Align on business goals and the path forward
- Shape the engagement around your needs and rhythm
I make decisions using 20+ years of internalized judgment — combined with:
AI collaboration to accelerate output and iteration / Ruling out what not to do first, so resources go where they actually work / JTBD framework to stay close to what customers are really trying to solve, for sharper market decisions