Branding | Creativity & Execution

Brand System & AI Film Experiment: One Poem, Two Brand Worlds—Creating the “Nonsense Universe”

Deconstructing “Fei” (Nonsense/Waste) into commercial pathways of “Hedonism” and “Healing”—A Gen Z Philosophy Reimagined by AI

One Poem × Two Brand Worlds × Three Music Strategies

CapyFUN Credit Card Brand Video: Live Like a Capybara (42s)

Capy-fei Chips Brand Video: Victory Snack Therapy | “I’m so done (again)” (29s)

Capy-fei Chips Brand Video: Victory Snack Therapy | “Real Talk” (48s)

Brand Launch Film: One Poem, Two Worlds—Live Like a Capybara

Creative Origin: It began with a poem that AI could not write.
Brand DNA: Using the original poem “Nonsense” (廢話 | fèi huà) as the blueprint, we extended two distinct brand personas via AI, demonstrating a unified Content System.
The Soul: Same lyrics, different sound, different soul.

Video Core Creative (Two Brands, Three Films: 42s | 29s | 48s Full Brand Story)

1. Soul Origin: The “AI-Proof” Poem
A poem carries cultural timing, slang rhythm, and emotional turns—what AI struggles to invent from scratch.

2. One Poem, Two Personas
Translating the Gen Z “Fei & Lying Flat” attitude into two commercial brands, showing how one content system serves diverse business scenarios.

3. Continuity-by-Design System
Instead of obsessing over perfect faces, I designed continuity through emotion, rhythm, and anchors—so the audience feels one continuous character.

4. Music is brand personality
Suno AI isn’t background sound here. It’s the lever that re-writes a brand’s attitude.

5. A Human + AI hybrid workflow
A verifiable system:
Human insight → AI extends & multiplies → Human edits & directs

Project Type: Simulated Brand Strategy (Concept Showcase)
Industry: Credit Card | Snack Food
Deliverables: Strategy Deck (18 pages) + 3 Brand Videos (42s / 29s / 48s)
Digital deliverables (1080p, PNG/PDF)

For complete methodology, portfolio exploration or collaboration:

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The Strategy Challenge: How to retain the “Human Touch” in the age of AI?

When everyone uses AI to produce faster, three problems show up:

AI’s limit: correct words, but flat emotional breathing
Consistency trap: AI characters drift subtly across scenes
Brand soul: how to keep uniqueness and resonance while scaling output?

Our challenge: How to translate the Gen Z “Efficient Lying Flat” philosophy into a soulful brand story using AI?

Key Insights

The “cultural sensing” AI can’t replace

Initial attempts to generate the poem “Nonsense” via five different LLMs failed.
AI can write grammatically correct lines, but it can’t reliably capture:
• “Lazy like a capybara”
• “Topic switch—heehee”
• “Broke the big house again”
The Human Edge: Phrases like “Topic shifts, I’m giggling” or “Heartbreak, I’m literally crying buckets” require deep cultural empathy.

From “Precision” to “Emotional Continuity”

Instead of fighting AI’s technical inability to achieve 100% character consistency, we realized:
The Insight: Audiences don’t care if every facial pixel matches; they care if the emotional flow is coherent. This shifted our production strategy from perfection to “Continuity-by-Design.”

Sound Defines the Persona

Same poem, different sound, different soul.
Music isn’t just background—it’s the strategic tool that redefines the brand’s character.

Solution:

A repeatable Human + AI workflow (a real content system)

Human writes the soul → AI multiplies possibilities → Human directs the final meaning
AI builds the world; the director captures the most human moments.

Execution Strategy

Step 1: Creating the Irreplaceable Soul

The original audiovisual poem: “廢話 | fèi huà (Nonsense)”
Built with homophones to carry rhythm + visuals + cultural bite.

廢｜fèi｜  Chill / Waste
飛來飛去飛日本  Fly fly—straight to Japan.
肥也要大奶微微  Gain weight? Big boobs still on.
...

話｜huà｜  Talk / Show
...
滑到一則好這我  Scroll one—“okay, that’s me.”
話是尊嘟假嘟哎  Real talk or cap? “respectfully.”

廢話｜fèi huà｜  Nonsense / Bliss
廢的像卡皮巴拉  Capybara-level useless.
...

…This poem serves as the DNA for the entire ecosystem.

Step 2: Dual Brand Translation

Core line: “Lazy like a capybara.”

Two commercial routes, two brand worlds:

CapyFUN Credit Card — Indulgent “Lazy”
Gen Z turns spending into self-soothing.

Capy-fei Chips — Comfort “Lazy”
“Too lazy to go out, so staying in becomes a smart reward.”

One ecosystem that maps Gen Z daily life

Step 3: Breaking Technical Barriers — Continuity-by-Design

Problem: AI characters aren’t perfectly identical across scenes.
Approach: Make audiences follow the emotional line, not facial details.

Six techniques for continuity:

Character styling lock

makeup / hair / silhouette / mood keywords

World color system

teal–orange cinematic base

Rhythm control

1–3 second cuts (no time to compare faces)

Text as anchor

subtitles guide the eye + mark emotional beats

Motion masking

movement blur naturally softens detail drift

Music memory point

rhythm becomes the continuity glue

Result: the audience feels a complete story—minor AI drift becomes invisible, sometimes even reads as “personality.”

The AI Standard Shift
How do we shift the standard—from recognition to resonance?
From perfect precision to emotional continuity.

Step4: Music Experiment — Reshaping Brand Identity

CapyFUN Sound DNA — “Meaningful life” for Gen Z

Suno prompt direction: Japanese city pop + ironic cute + lazy vocal + retro synth + bittersweet + modern hip-hop edge
• City Pop: nostalgic consumerism vibe
• Ironic cute: not “promoting spending,” but self-aware play
• Bittersweet: happy spending + a tiny sense of guilt
Result: 42 seconds that tracks an emotional route: travel → milk tea → shopping → soft landing.

Capy-fei Chips — Two souls for two contexts

V1 (29s): high-energy gamer victory snack
cinematic, playful, sarcastic, stutter edits, acid/808/sub bass
designed pause + silence for the “hold snacks → sleep” moment

V2 (48s): spoken, late-night realness
spoken word, lo-fi trap, lazy flow, minimal bass, glitch hi-hat

same brand, different scenario—music strategy stays flexible

CapyFUN Sound DNA: a meaningful life experience for Gen Z
Capy-fei Sound DNA: from wild hype → warm companionship

Project Result:

A verifiable system—from poem to brand worlds

Not just “three AI videos.” This is a repeatable method:
poem → sound defines personality → text guides attention → rhythm preserves continuity → two complete brand worlds.

Alignment with Global Trends

This focus on “Individual Uniqueness” and “The Value of Mundane Moments” mirrors iconic campaigns:

Japan Life CARD： Supporting “Living for Yourself” (even in ways others deem meaningless).
Suntory：”Taking a detour is how we finally return to ourselves.”

Our “Nonsense Universe” explores how these “useless” detours can be transformed into powerful brand healing.

Conclusion: AI is the Tool, Insight is the Soul

The division of labor is clear:
• Irreplaceable Human Role: Cultural perception, emotional insight, strategic synthesis.
• AI Acceleration: High-speed visual generation, sonic experimentation, execution efficiency.

The ability to lead and apply AI is the core competency of the new era:
• Waste time wisely.
• Lie flat efficiently.
• Build systems that work.

Production Tools & Process (Brief)

Poem: Human original (Mi’s Marketing)
Strategy: Human-led (Mi’s Marketing) + GPT/Claude assistance
Visuals: Midjourney, Higgsfield Popcorn, DALL·E, Canva
Video: Midjourney (materials) + PowerDirector (post-production)
Music: Suno AI Pro (commercial use rights)

Deliverables

Brand Strategy Deck (18 pages)
Brand Launch Videos (42s / 29s / 48s)
Brand Identity System Planning (logo, colors, applications)
Digital deliverables (1080p, PNG/PDF)

＊This project is a simulated brand strategy showcase. Brand concept is original, for portfolio display purposes only.

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